SPECIALS and ANNOUNCEMENTS
On Tuesday’s Psychic Friends Radio show, Dorothy Morrison was our guest. During the show it was decided and declared that July is National Dorothy Morrison month. We will be pushing for Federal status and a yearly celebration. In the meantime we are celebrating this by featuring the new Wicked Witch Mojo Dorothy Morrison line made by Coventry.
Dorothy really outdid herself with the names and intentions of the Wicked WItch Mojo and Coventry had a blast making recipes to match her vision in candles, oils and incense. Not to be outdone, the Dorothy Morrison Spell Kits got a facelift to match this new trend and all together, they create quite a stir! This isn’t just a witchy line, this is a line fill of humor, magic and empowerment that appeals to all. During the INATS convention we stopped traffic with the names of the candles, causing guffaws and subsequent purchases by many.
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Dorothy Morrison’s Wicked Witch Mojo – 10% off full set purchases. (Candles, Oils, Incense and Kits)
This is the perfect time for some humor with a serious punch. Your customers need the release from the building tensions around the world and we have the perfect remedy for them.
Tarot Candles – 10% off full set purchases (Tarot Magic, Tarot Tools and Tarot Spells)
If you are interested in featuring your store in an interview with Storm and Jacki, drop us a line. We would love to hear about how your customers are using the Tarot Candles.
You can tune into Jacki Smith and Storm Cestavani every Tuesday from 1pm – 2:30 pm on Storm Cestavani’s Psychic Friends Live.
Final Clearance on our close out lines. We only have a few left and the prices are just ridiculous.
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 Jacki’s July Journey
I combined both of my articles into one loooong Bizness Bits. Enjoy!
Bizness Bits
I am questioned frequently about our choice to use Paraffin as the base for our magical candles. There is a common myth flying out there in the market that Soy and Palm wax do not give off soot when burning and that Paraffin is toxic. Coventry took these initial reports very seriously and started doing our research. When this myth developed into a fevered pitch, we literally stopped the presses until we understood the environmental impact of each wax choice on front of us.
We asked a good friend who is also a biochemist to help us sort through all the scientific information we were unearthing and what we learned is very eye opening.
1. Every negative report on the toxins of paraffin trace back to a statement from the soy wax industry.
2. We only found 2 independent studies on the comparisons of toxins released from paraffin and soy wax. Both shows a less than one part per million differences in the toxins released during the burn of the different waxes.
3. Soy candles do give off soot, it is white. Paraffin’s soot is black.
4. Most toxins are released by poor quality fragrances used in the candle. A low quality fragrance will contain the chemicals that are irritants and toxic when burnt. Coventry uses a high end fragrance that is a chemical match to the essential oil. This costs about 80% more than the cheaper fragrances, but makes it worth it for us and the client. (Jacki is allergic to many of the chemical used in fragrances and gets debilitating migraines from them. Coventry is very careful about the fragrances we use, we need Jacki at work)
5. Most soy wax comes from outside of the US. The Soy grown in the US is for food and medical grade products. Soy grown outside of the US is not subect to the same laws concerning pesticides and GMO crops. Soy wax is grown corporately and does not benefit the small farmer. Organic soy wax is available – at 3x the cost and is only available in very limited quantities.
6. Paraffin is a byproduct of the oil industry. It is a throw-away to them and it wasn’t until the late 1990’s that the refineries started charging for the Paraffin. They would pay people to take it away. If not for use in candles and other products, paraffin would be discarded into the environment.
7. The same chemical is used in refining paraffin and soy wax.
8. Soy wax is too soft for votives or pillars and must be poured into glass. The amount of crude oil used in manufacturing and transporting glass has a greater impact upon the environment that all the paraffin candles in the world.
9. The sand used for glass manufacturing is being stripped from the environment. Unfortunately, very little is available in recycled glass in the jar candle industry. Recycled glass is 2x the cost of “new” glass, prohibiting most manufacturers from using it. Don’t get me started on the non-glass lids. Metal or plastic, they have an even greater impact on the environment and some are not even recyclable.
10. Recycling your empty glass container. Only about 20% of glass is recycled. The remainder goes into landfills. Again a greater environmental impact than discarding the remainder of every paraffin candle ever burnt.
11. The over farming of soy (and corn) are becoming a worldwide concern. Most soy is farmed in South America by large corporate farms. They are devastating the local communities by clear cutting forests and over-farming the land until all nutrients in the soil are destroyed and no other crops can grow there.
12. Palm Wax is another crop that is being over-farmed in South America causing the clear cutting of forest lands.
13. Over farming of beeswax kills the bees.
14. American made candles DO NOT contain lead in any form.
Imported candles can contain lead in the wick, glass and sometimes even in the candle.
When I started gathering all this data I literally assessed my choice in making candles at all. But when my bio-chemist friend pointed out to me that starting your car, driving to the store and purchasing 100 candles has a greater impact upon the environment than burning the 100 paraffin candles you just purchased, I got a perspective. Candles are such a tiny impact upon the environment and as a manufacturer, using paraffin as my wax was the better choice for my carbon footprint upon this world.
If you are really concerned about your own carbon footprint, riding your bike to the corner store has a greater positive impact upon the world than any candle choice you make.
Laughter & Abundance
Jacki Smith
President & Enchantress
Coventry Creations
Type 40 Sales
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From the Laptop of Patty Shaw
Author of the Healers Almanac, Wisdom of the 21st Century Goddesses
Candle Goddess at Coventry Creations.
The Evolution Revolution
Change, adapt, or die. That is the code of survival. Darwinian Theory is all about our process of redesigning our bodies and minds over and over so we can continue our species. Where we don’t need strong bodies, we have developed strong minds. Emotionally we’ve become more sophisticated too. We’ve learned to understand what keeps us ticking, but this is not what our personal evolution revolution is about. Put down your drive to be a superior human specimen, and learn about what we are really doing here.
This Personal revolution is the quiet movement toward a spiritual eureka. It happens when we “lighten up” by moving unconscious dense heavy negative thoughts, feelings and habits into our awareness and take a good hard look and decide it is time to evolve. For no better reason, than, they just don’t work for us anymore and we need to do things differently. Call it keeping up with the current paradigm shift, but we are all feeling the pressure that we’re working with outdated ideals.
On our journey through our lifetimes we have been on both sides of the power struggle. The point and lesson here is not the struggle but the insight that it is all about “Me”. As much as we would like it to be, it’s not about the person or situation that empowered or disempowered us. Our evolution is about recognizing that we alone have the power to grow or diminish. Our evolution depends on a clear view of what we are identifying with. Look at all of it, and choose to be aware, let these experiences teach us about our divinity. Do we acknowledge our wholeness or do we cling to our “less than” viewpoint of ourselves. This is a spiritual perspective of eternal life, not the ego, which is concerned only with today and our limitations. With each situation the question is, does this experience lead me to my light or cast a shadow over me?
Change your mind, change your life is the catch phrase of self improvement gurus across the planet. That’s because they know the next frontier is not out there…it’s in here, within us. With personal evolution let’s take it deeper. Let’s evaluate our story. Do we want to continue to be the victim, the bully, the shy kid, co-dependent? You get he picture. This is a natural step for us. We want to evolve spiritually. This is why we get into so much trouble. Our pain is the motivator and our own light is the beacon that guides us to the awareness that we are not our pain.
Working with Olivia the Goddess of Evolution will show you the power of learning how we create our outer lives from our inner world. She wants us to gain control of the course of our lives by releasing the worries that burden us and negatively impact the materials we construct our reality with. As you read her message, be open to the possibility that we are all changing in ways that will unlock our potential. It’s an invitation to move past what we have learned to be true and real and to make room for different perspectives on life, creation and our relationship to all that surrounds us. Olivia’s message to us is one of adaptation for the purpose of allowing more love to flow in and out of us. There is no place for blindly destructive patterns on the path to our future.
.jpg) Olivia’s Message
“Your evolution is about adapting to the changing you. Let me liberate you from the outdated patterns that keep you from your destiny. “
Meditate with these candles from Coventry Creations Candles to open the path to your evolution.
Blessed Herbal Candles Inspiration/Air – To go into your evolution all jazzed with inspiration
Needed Changes – To support you while making those needed changes
Spiritual Cleansing – When you let go of the past, you need to take a renewing spiritual bath. Visualize light pouring around you and removing everything that you have let go.
Vision Quest – Will help you see clearly your path of evolution.
Blessed Herbal Oil
Attraction/Love – Opens your chakra’s to let the transforming power of love do its thing for you.
Protection – You need to always protect yourself during spiritual growth.
Quick Spell
Personal Power – It’s like carrying around your own personal cheerleader
Affirmation
Grief – The past is done, but we still feel the loss. Let this candle help you soften the grief while you go through it.
Tranquility – For when you just need some peace and quiet.
Hoo Doo Candle
Crown of Glory – Yahoo! Ain’t I great! I did it and I feel so much better.
Uncrossing – Will help you get out of your own way. Pull the rug out from under that inner saboteur.
World Candle
Buddha – Letting go of worldly attachments will help the process
Brigit – The kick butt goddess to the rescue
Odin – Sometimes you have to make personal sacrifices for your own greater good. Odin is the expert at that. Lean on him and ask for help.
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Living with Moon Energy
In each chapter you will have an opportunity to track your responses to the full and new moon. When the moon journeys through different zodiac signs, it has us thinking, feeling and reacting to our life in unexpected ways. If you record what is going on with you each full and new moon, you may find that you are better prepared for they next time the moon is in that sign. Here is what may be going on for you this month.
July 26 Full Moon in Aquarius
Our need for freedom is triggered and asks us to put our big ideas into action. Talk about launching unrealized dreams and wishes. Every man and woman is a star during an Aquarius full moon, so you do your thang and I’ll do mine. R-E-S-P-E-C-T
July 11 New Moon in Cancer
Sweet gentle cancer is hiding from you during this new moon. Her message is to look within to experience the essence of what makes you feel nurtured, safe and loved. Bring that out and take care of your needs. Maybe a cozy evening reading a delicious romance novel and noshing on comfort food is in order. Whatever makes you feel loved and taken care of, now is the time to comply.
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